Business studies and digital business.

Master of Science (Econ.)

What the studies covered

The Marketing Management programme focused on consumer understanding, research methods and developing digital business. The studies included both qualitative and quantitative research, and in the working life project a marketing problem was solved for a real organisation.

• Consumer behaviour
• Cultural consumer marketing
• Marketing concepts for digital business
• Qualitative research
• Quantitative research
• Innovation management
• Marketing in industry disruption
• Responsible decision making
• Digital marketing communications project
• Marketing working life project

Bachelor of Business Administration

Mitä opinnot sisälsivät

A business administration degree with a digital business specialisation. The studies combined sales, marketing and e-commerce with hands-on projects based on real client assignments. In the project workshop I worked as a team lead and as an instructor for an international group.

• Digital marketing
• E-commerce and campaigns
• Content production
• Sales in the digital age
• Sales and negotiation skills
• Business Intelligence
• Productisation
• ERP systems
• Contract law
• International Trade
• Project management Foundation certificate